Last Updated: June 28, 2025
Welcome to Data Lab! We are a Saudi-based platform specializing in media data analysis and content monitoring. Our mission is to empower governments and institutions with data-driven decision-making through accurate, real-time analytics. This Privacy Policy explains how Data Lab collects, uses, and discloses information from various sources to provide our services.
Data Lab collects and processes information primarily to provide our media analysis and monitoring services to our clients. The types of information we collect include:
Publicly Available Media Data: We collect vast amounts of data from publicly accessible media outlets, including news websites, social media platforms (such as TikTok, Instagram, and X), forums, blogs, and other online sources. This data includes, but is not limited to, text, images, videos, and associated metadata.
Survey Data (through Enterprise Survey Solutions): For clients utilizing our enterprise survey solutions, we may process data provided by respondents to those surveys. The specific types of data collected through surveys are determined by our clients, and Data Lab acts as a data processor for such information.
Client Information: Information provided by our clients for account management, service delivery, billing, and communication purposes. This may include company names, contact persons, email addresses, and payment details.
Website Usage Data: When you visit our website, we may collect information about your Browse activity, such as your IP address, browser type, pages visited, and time spent on the site. This helps us improve our website’s functionality and user experience.
The information we collect is used to:
Provide and Improve Services: Deliver accurate reports, media monitoring (reputation tracking, candidate evaluation, risk monitoring), media landscape analysis, data analytics, market surveys, and reputation and media image measurement services to our clients.
Develop and Enhance Our Platform: Utilize collected data and analytics to improve our AI-powered analytics capabilities, Arabic AI analytics, and overall platform features.
Internal Operations: For internal record-keeping, client support, troubleshooting, data analysis, testing, research, and statistical purposes.
Communication: To communicate with our clients regarding our services, updates, and promotional offers.
Compliance: To comply with legal obligations and enforce our terms and conditions.
Data Lab is committed to protecting the privacy of the information we process. We share information in the following ways:
With Clients: We provide our clients with aggregated and analyzed media data, reports, and insights derived from the information we collect. When processing survey data, we share the collected survey responses with the respective clients who commissioned the surveys. We generally provide anonymized or aggregated data that does not directly identify individuals unless otherwise agreed upon with our clients and in compliance with applicable laws.
Service Providers: We may engage third-party service providers to assist us with various business operations, such as hosting, data storage, analytics, and customer support. These service providers are authorized to use your information only as necessary to provide these services to us.
Legal Requirements: We may disclose information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency request).
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any such change in ownership or control of your personal information.
We implement appropriate technical and organizational measures to protect the information we collect and process from unauthorized access, alteration, disclosure, or destruction. While we strive to protect your information, no method of transmission over the Internet or method of electronic storage is 100% secure.
Depending on your jurisdiction, you may have certain rights regarding your personal data, including:
The right to access the personal data we hold about you.
The right to request correction of inaccurate personal data.
The right to request deletion of your personal data.
The right to object to or restrict the processing of your personal data.
The right to data portability.
To exercise any of these rights, please contact us using the details provided below. Please note that for data collected through enterprise surveys, you may need to contact the client who commissioned the survey directly, as they are the data controller for that information.
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by posting the new Privacy Policy on this page and updating the “Last Updated” date.
If you have any questions about this Privacy Policy or our privacy practices, please contact us:
